On May 8, the 16th eCC took place in St. Wendel – with exciting insights into customer solutions, product innovations and real-life sales processes in the industry. From the first inquiry to 3D configuration and e-commerce: the sales workflow became tangible. In presentations and masterclasses, everything revolved around the digitalization of B2B sales – with a focus on configuration & CPQ, visualization, multi CAD/BIM exports and PIM. Among the more than 80 participants were representatives from Schaeffler, Zimmer Group, R. Stahl, Villeroy & Boch, HAWE, WEG Gear Systems, Häfele and Hörmann.
4PACE combines the experience of partners Plan Software and KiM to streamline B2B companies’ sales processes, making them more efficient and cost-effective. With CPQ, e-commerce, and CAD publishing solutions, the company enhances its clients’ competitiveness.
For over 20 years, crossbase has been helping companies to manage their product information efficiently. The crossbase PIM solution for industry offers everything required to centrally manage and optimize product information and make it available in all channels.
Come and relax at the golf hotel and start the evening!
Enjoy an exquisite networking dinner in an inspiring atmosphere, accompanied by the captivating keynote speech “B2B Sales – Break your Limits” by André May.
ANDRÉ MAY
Dinner Speaker
THE SPEAKER
André May is a Spiegel bestselling author and one of the most renowned sales trainers in the German-speaking world. The former banker and sales manager imparts tried-and-tested sales methods from his own experience in his practical training courses.
THE PRESENTATION
B2B sales – Break your limits: In challenging times, self-motivation is the key to success. André May shows how simple methods can be used to optimize state management and positively influence the emotional state. Learn to recognize and change limiting beliefs in order to open up new opportunities in sales.
Arrive relaxed at the golf hotel and start the event day with a coffee!
ACHIM ANGEL
CEO
4PACE
KEVIN DEWI
COO N4,
geschäftsführender Gesellschafter 4PACE,
Geschäftsführer sequire
HERBY TESSADRI
Vertriebsleiter / Prokurist
crossbase
MANFRED MAYER
Senior Sales Representative
4PACE
DR. DARLENE WHITAKER
Chief Marketing Officer
4PACE, N4
ELLA BLASIUS
Head of Product Management Furniture
Villeroy & Boch
PAUL GOLETZKO
Head of UX / UI
4PACE
THE SPEAKERS
Ella Blasius is an experienced expert in product management at Villeroy & Boch, a traditional corporation and manufacturer of ceramic goods founded in 1748 and based in Mettlach, Saarland. After starting in 2017, she initially held a position as Product Manager and later as Senior Product Manager. Today, she is Head of Product Management Furniture.
Paul Goletzko is a UX expert with over 15 years of experience in UX/UI conception, brand design and 3D animation for leading industrial companies. Having started out as a UX designer, he is now responsible for and develops innovative, competitive solutions as Head of UX/UI at 4PACE and knows the specific requirements of the B2B sector.
THE LECTURE
Product configuration meets bathroom design: What added value does a configuration solution offer in the sanitary sector? In their presentation, Ella Blasius (Head of Product Management Furniture, Villeroy & Boch) and Paul Goletzko (Head of UX/ UI, 4PACE) will provide interesting insights into the joint project for the digital design of washbasins. They shed light on challenges and solutions and emphasize the importance of a clear understanding of the problem for successful implementation.
KEY LEARNINGS
Network with industry colleagues and recharge your batteries before the program continues!
DOMINIK SCHMITT
Head of Web Products & Software Developer
4PACE
BYRON WELLS
Solution Manager
4PACE
SHORT DESCRIPTION
How can 3PQ® & CADClick® N3XT be seamlessly combined for digital product configuration and 3D visualization? This question is the focus of the showcase with Byron Wells (Solution Manager, 4PACE) and Dominik Schmitt (Head of Web Products & Software Developer, 4PACE). Using the example of a wind turbine, they will demonstrate how interactive configuration, real-time rendering and precise CAD data can sustainably increase efficiency in sales and engineering.
KEY TOPICS
PAUL GOLETZKO
Head of UX / UI
4PACE
HERBY TESSADRI
Vertriebsleiter / Prokurist
crossbase
BYRON WELLS
Solution Manager
4PACE
SHORT DESCRIPTION
Participants experience the configuration of a modular valve block with individually selectable components. The PIM system provides relevant product information such as texts, images, diagrams and documents in several languages and defines dependencies in the configurator.
KEY TOPICS
Take a break! Enjoy your lunch break and start the afternoon relaxed.
GUSTAVO LUIZ SIMÕES GORSKI
Product Engineering Manager
WEG Gear Systems
THE SPEAKER
Gustavo Luiz Simões Gorski is Product Engineering Manager at WEG Gear Systems, a technology company based in Markt Piesting specializing in automation and drive technology solutions. With over nine years of experience, he is responsible for the development of geared motors and international team coordination.
THE LECTURE
Learn how 4PACE’s SaaS technology supports WEG’s selection and configuration tool, enhances customer autonomy and simplifies related processes. Customers benefit from seamless product selection and configuration, while the tool also promotes global collaboration between WEG subsidiaries, assembly centers and customers.
KEY LEARNINGS
BERND DOLL
Produktdatenmanager
Zimmer Group
BIRTHE LILIENTHAL
Projektmanagerin
Zimmer Group
THE SPEAKERS
Bernd Doll, master electrical engineer, has been working in product data management at the Zimmer Group since 2020 after holding various positions at ABB Striebel & John and is responsible for interfaces between the ERP system and crossbase and from crossbase via the configuration structure to 3PQ®.
Birthe Lilienthal, mechanical engineer, worked at HIWIN until 2016, first as a development engineer and then as an application developer for product configurators. Since 2024, she has been Project Manager R&D at the Zimmer Group, a leading manufacturer of highly complex components and system solutions in the field of automation.
THE PRESENTATION
How can an interface to product information management (PIM) automate the configuration process? In their presentation, project manager Birthe Lilienthal and product data manager Bernd Doll show the role that structured data maintenance and seamless system integration play in sustainably increasing efficiency. Using the example of the solution developed jointly with crossbase and 4PACE, they will provide valuable insights into best practices.
KEY LEARNINGS
Network with industry colleagues and recharge your batteries before the program continues!
In the afternoon, parallel expert workshops will be held on various focus topics – choose the workshop that piques your interest. your interest.
Masterclass 1 I Guided Configuration in B2B – How beginners & professionals achieve the same configuration result
ANDREAS HÜLLER
Product Manager
4PACE
STEFAN JUNGEN
Solution Manager
4PACE
BRIEF DESCRIPTION
How can a Guided Configuration reliably lead beginners and experts to the optimum result? This question is the focus of the masterclass with Andreas Hüller (Product Manager, 4PACE) and Stefan Jungen (Solution Manager, 4PACE). Together with the participants, they will discuss the central challenges of guided configuration in the B2B environment – from current problems and existing approaches to the role of AI in the future.
KEY TOPICS
Masterclass 2 I The importance of visualization in configuration: added value today and prospects for tomorrow
ACHIM ANGEL
CEO
4PACE
BRIEF DESCRIPTION
How does the visual representation of products influence the success of configuration processes? What added value is there today, and what developments can we expect in the future? In this masterclass, Achim Angel, CEO of 4PACE, will provide impulses on the role of visualization in configuration – as a prelude to an exciting discussion on opportunities, challenges and future prospects in this dynamic field.
KEY TOPICS
Masterclass 3 I Optimal product data in all output channels: Why good data management is mandatory and AI is optional
TOBIAS JILG
Vertriebsberater
crossbase
HERBY TESSADRI
Vertriebsleiter / Prokurist
crossbase
BRIEF DESCRIPTION
A PIM system is an indispensable tool for all companies that want to be successful in digital product communication. Experience PIM as a central database for all output channels, why the quality of AI-generated content depends on it and why PIM will play an essential role in the implementation of the Digital Product Passport (DPP).
KEY TOPICS
DR. DARLENE WHITAKER
Chief Marketing Officer
4PACE, N4
LUCA NAGEL
Project Manager / Product Manager
4PACE, N4
ELLA BLASIUS
Head of Product Management Furniture
Villeroy & Boch
BERND DOLL
Produktdatenmanager
Zimmer Group
GUSTAVO LUIZ SIMÕES GORSKI
Product Engineering Manager
WEG Gear Systems
TOBIAS JILG
Vertriebsberater
crossbase
BIRTHE LILIENTHAL
Projektmanagerin
Zimmer Group
BYRON WELLS
Solution Manager
4PACE
ANDRÉ MAY
Dinner Speaker
HERBY TESSADRI
Vertriebsleiter / Prokurist
crossbase
ACHIM ANGEL
CEO
4PACE
KEVIN DEWI
COO N4, geschäftsführender Gesellschafter 4PACE, Geschäftsführer sequire
PAUL GOLETZKO
Head of UX / UI
4PACE
ANDREAS HÜLLER
Product Manager
4PACE
STEFAN JUNGEN
Solution Manager
4PACE
MANFRED MAYER
Senior Sales Representative
4PACE
LUCA NAGEL
Project Manager / Product Manager
4PACE, N4
DR. DARLENE WHITAKER
Chief Marketing Officer
4PACE, N4
DOMINIK SCHMITT
Head of Web Products & Software Developer
4PACE
The day before the eCC, the DIGITAL COMMERCE SUMMIT once again brought together leading voices from industry and the automotive aftermarket. Together, we discussed how a seamless customer journey can be achieved across all sales channels. Between GenAI and B2B e-commerce, it became clear that sales is no longer the first impression. What counts is the overall digital experience.
Spiegel bestselling author André May is one of the leading experts for sales and business training in the German-speaking world. His practical, inspiring keynotes are known for their lasting impact – and that is exactly what participants could expect at our Networking Dinner 2025. With a focus on successful B2B acquisition strategies, André May brought expertise and motivation to the point.
The golf hotel in St. Wendel welcomed participants to a place that combines professionalism with a cozy, Saarland atmosphere. As its name suggests, the event location also offered a unique flair. Situated directly on a golf course, the location invited participants to relax and exchange ideas on the terrace surrounded by greenery.
Do you have questions about the eCC, need more information or would you like to take part next year? Our dedicated team will be happy to assist you.
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