DR. ABDULJABBAR ASADI
Head of Enterprise Data & Agentic AI
ORBIS
LUKMAN AHMED
Head of After Sales
Eberspächer
RUDI GEIER
Product Manager Piping Systems
FRÄNKISCHE Rohrwerke
SEBASTIAN KALLENBACH
Digital Transformation Manager
R. STAHL Services GmbH
KOLJA PROHL
CEO / Managing Director
Gummi Berger Gruppe
DIRK WIES
PLM Expert
JENNIFER WOLFRAM
Teamleitung PIM und Print
asecos
ACHIM ANGEL
Managing Director
4PACE
SERKAN ARSLAN
CEO
INOMIC
MESUT CENGIZ
Managing Director
N4, 4PACE, sequire
KEVIN DEWI
Managing Director
N4, 4PACE, sequire
DR. CHRISTOPH ENDRES
Geschäftsführer
sequire
PAUL GOLETZKO
Head of UX / UI
4PACE
JULIUS HENNRICH
Project Manager
4PACE
CAROLIN JAKOBSON
Project Manager
N4
TOBIAS JILG
Vertriebsberater
crossbase
STEFAN JUNGEN
Solution Manager
4PACE
WERNER LIPP
Senior Sales Manager
crossbase
JULIA MASLOH
Senior AI Solution Engineer
sequire
MANFRED MAYER
Senior Sales Representative
4PACE
LUCA NAGEL
Project Manager / Product Manager
4PACE, N4
JAN OSTERMANN
Head of Technology & SAP AI
INOMIC
WAEL RAOUF
Head of Technology & SAP AI
INOMIC
JANA SCHAUM
Senior Project Manager
4PACE
DOMINIK SCHMITT
Team Lead Software Development
4PACE
PROF. DR. EUGEN STAAB
Solution Manager
N4
HERBY TESSADRI
Vertriebsleiter/Prokurist
crossbase
MARKUS WEILAND
Head of Microsoft Dynamics Solutions
N4
BYRON WELLS
Solution Manager
4PACE
DR. DARLENE WHITAKER
Head of Marketing & Sales
4PACE
ANTON WILLE
AI Security Engineer
sequire
MICHAEL WILLE
Managing Director
4PACE
Arrive relaxed at the golf hotel and start the event day with a flying buffet!
MESUT CENGIZ
Managing Director
N4, 4PACE, sequire
ACHIM ANGEL
Managing Director
4PACE
DR. DARLENE WHITAKER
Head of Marketing & Sales
4PACE
DR. DARLENE WHITAKER
Head of Marketing & Sales
4PACE
MANFRED MAYER
Senior Sales Representative
4PACE
DR. ABDULJABBAR ASADI
Head of Enterprise Data & Agentic AI
ORBIS
The lecture will be held in English.
THE SPEAKER
Dr. Abduljabbar Asadi is an AI & Data Analytics leader with over a decade of experience translating data into measurable business value across the automotive, manufacturing, and industrial sectors. He connects cutting-edge AI innovation with tangible business outcomes, bringing deep expertise in AI strategy, data governance, analytics transformation, and cloud-based data platforms. Amongst other things, he held the role of Lead AI & Data Scientist at Porsche Engineering. Today, as Head of Enterprise Data & Agentic AI at ORBIS SE, he focuses on turning data into value and fostering a data-driven culture across the organization.
BRIEF DESCRIPTION
Artificial intelligence unfolds its true value not through technology alone, but through purpose and clarity. This talk provides inspiring impulses on why a strong “why” is the key success factor for sustainable AI initiatives. Using the Golden Circle framework, it demonstrates how purpose can be translated into strategy, processes, and results — turning AI into real impact rather than short-lived hype.
KEY LEARNINGS
PROF. DR. EUGEN STAAB
Solution Manager
N4
THE SPEAKER
Prof. Dr. Eugen Staab studied computer science at Saarland University, wrote his Bachelor’s and Master’s theses at the German Research Center for Artificial Intelligence (DFKI), and completed his doctorate in soft security at the University of Luxembourg. Today, he is a professor of business informatics and information management with a focus on digitalization at Kaiserslautern University of Applied Sciences and supports N4 as a solution manager in various areas.
BRIEF DESCRIPTION
AI agents are designed to relieve us humans of tedious and annoying tasks. They could also support our shopping experience in the future. ChatGPT is trying to use this to become a shopping platform. But other business models are also conceivable. This presentation shows what opportunities autonomous AI agents offer in e-business and what challenges currently exist.
KEY LEARNINGS
Network with industry colleagues and take the opportunity to gain in-depth insights into topics from the lecture series at the exhibition, at the Tech Take by Jan Ostermann and Weal Raouf.
JAN OSTERMANN
Head of Technology & SAP AI
INOMIC
WAEL RAOUF
Head of Technology & SAP AI
INOMIC
LUKMAN AHMED
Head of After Sales
Eberspächer
THE SPEAKER
Lukman Ahmed is Head of After Sales & Business Applications at the Eberspächer Group (Business Unit Climate Control Systems). He has been with the company for over ten years in various roles and has played a key role in shaping several international transformation initiatives. As a driving force, he was, among other things, responsible for the global implementation of a company-wide CRM platform based on Microsoft Dynamics, overseeing the process from initial concept through to international rollout. In doing so, he integrated Sales, Marketing, and Service across functions into a unified system and process landscape.
Today, he is responsible for the global after-sales business as well as the business applications landscape of the business unit. This includes the digitalization of technical support, the strategic development and continuous expansion of the global service network, and the transformation of product training and service processes into a scalable digital platform architecture. His focus lies on the structured transformation of international service organizations and on building the technological foundations that enable future digital business models and new forms of monetization.
BRIEF DESCRIPTION
Many industrial companies still view after sales primarily as an operational service function. Eberspächer’s 2030 strategy follows a four-stage transformation approach with the objective of evolving after sales into a scalable digital monetization platform. The presentation demonstrates how an integrated process platform — ranging from CRM and business applications to e-commerce, IoT, and business intelligence — creates the foundation for new service, contract, and subscription models, with e-commerce serving as the central transactional backbone.
KEY LEARNINGS
SEBASTIAN KALLENBACH
Digital Transformation Manager
R. STAHL Services GmbH
JANA SCHAUM
Senior Project Manager
4PACE
THE SPEAKERS
Since 2007, Sebastian Kallenbach has held various positions at R. Stahl, including Product Support Manager for Lightning Technology and Senior Administrator MDM-STEP. For over ten years, he gained extensive experience in technical support for R. Stahl products, supporting both customers and sales teams. Today, he works as a Digital Transformation Manager, training and advising sales teams and customers in Germany and abroad.
As a business lawyer, Jana Schaum began her professional career in 2008 in contract drafting at Plan Software. As her responsibilities in quality management gradually expanded, her career path led her into project management. In addition to her broad professional expertise, including data protection and ISO certification, she now works at 4PACE as a Senior Project Manager.
BRIEF DESCRIPTION
Digital e-commerce solutions are designed to simplify complex procurement processes. MY R. STAHL pursues precisely this approach – from online ordering to integrated product configurators and direct connection to production. The presentation provides an insight into digitalization at R. STAHL and shows how the solution was implemented together with 4PACE, the added value it creates and the challenges involved.
KEY LEARNINGS
Network with industry colleagues and take the opportunity to gain in-depth insights into topics from the lecture series at the Tech Take by Dr. Christoph Endres and Anton Wille.
DR. CHRISTOPH ENDRES
Geschäftsführer
sequire
ANTON WILLE
AI Security Engineer
sequire
In the afternoon, parallel discussion rounds will be held on various focus topics.
Stream 1 I B2B e-commerce 2030: What role does AI really play?
LUCA NAGEL
Project Manager / Product Manager
4PACE, N4
Stream 2 I From demand to supply: sustainable process chains in B2B
STEFAN JUNGEN
Solution Manager
4PACE
MICHAEL WILLE
Managing Director
4PACE
BRIEF DESCRIPTION
Today, digital process chains in B2B have to do more than just processing – they need to create transparency, increase speed and link sales and customers more closely together. In the Open Space, Michael Wille and Stefan Jungen will discuss with the participants how end-to-end processes can be designed from the initial requirement to the actual offer and what role digital solutions play in this.
Stream 3 I Simple & automated material master data across complex system landscapes with SAP Build
SERKAN ARSLAN
CEO
INOMIC
JAN OSTERMANN
Head of Technology & SAP AI
INOMIC
WAEL RAOUF
Head of Technology & SAP AI
INOMIC
BRIEF DESCRIPTION
Material master data forms the foundation of numerous business processes—yet it is often spread across long-established and heterogeneous system landscapes. In this Open Space session, Serkan Arslan, Jan Ostermann and Wael Raouf shed light on how master data can be managed easily, automated, and controlled across systems using SAP Build. The session demonstrates how companies can increase transparency and quality in their material master data, reduce manual effort, and achieve more efficient processes despite complex IT structures.
We will conclude the day together and take a look at the results of the Open Spaces in a summary of the key takeaways.
DR. DARLENE WHITAKER
Head of Marketing & Sales
4PACE
Round off the event day in a relaxed atmosphere with a cold drink!
Enjoy an exquisite networking dinner in an inspiring atmosphere, accompanied by the captivating dinner speech by Dr. Jens-Uwe Meyer.
DR. JENS-UWE MEYER
Keynote Speaker, Unternehmer
THE SPEAKER
Dr. Jens-Uwe Meyer stands for lived change and genuine transformation. His résumé is not a straightforward career path, but rather a deliberate exploration of new roles and perspectives. Trained as a police commissioner, he moved into the media world, hosted radio programs, and later reported as a U.S. and Middle East correspondent for ProSieben. This was followed by positions in management consulting before he founded a company that challenges established industry logic with an innovative, AI-based business model. At the beginning of 2024, his company, Innolytics AG, was an established software firm with clients such as DHL, the REWE Group, and Frankfurt Airport. Instead of maintaining the status quo, an internal AI experiment gave rise to a new business model that overtook the core business in 2025 and ultimately led to the company being consistently renamed DICIS AG in 2026.
BRIEF DESCRIPTION
Modern B2B sales faces the challenge of balancing increasing complexity, well-informed customers, and rising digital expectations. In his dinner speech, Dr. Jens-Uwe Meyer explains why successful sales is not a futuristic ideal, but the result of clear processes, deep expertise, and the purposeful use of technology. The focus is on how sales teams can maintain close customer relationships, enhance the quality of their consulting, and leverage technology strategically to remain relevant and successful in the long term.
KEY LEARNINGS
Arrive relaxed at the golf hotel and start the event day with a coffee!
Get exclusive insights into the partners’ highlights at the start of the second day: N4, 4PACE, crossbase, INOMIC and sequire reflect on key milestones of the past year and provide an outlook on upcoming developments.
ACHIM ANGEL
Managing Director
4PACE
KEVIN DEWI
Managing Director
N4, 4PACE, sequire
HERBY TESSADRI
Vertriebsleiter/Prokurist
crossbase
SERKAN ARSLAN
CEO
INOMIC
DR. CHRISTOPH ENDRES
Geschäftsführer
sequire
KOLJA PROHL
CEO / Managing Director
Gummi Berger Gruppe
THE SPEAKER
Kolja Prohl is an experienced manager with extensive expertise in the automotive and e-commerce sectors. After holding senior sales positions at Best4Tires and the management of the Hämmerling Group, among others, he has been CEO/Managing Director of the Gummi Berger Group since 2024. His academic career has taken him to renowned institutions such as the International School of Management, Harvard and Melbourne.
Network with industry colleagues and take the opportunity to gain in-depth insights into topics from the lecture series at the exhibition, at the Tech Take by Luca Nagel and Dominik Schmitt.
LUCA NAGEL
Project Manager / Product Manager
4PACE, N4
DOMINIK SCHMITT
Team Lead Software Development
4PACE
In the morning, a showcase and a best-practice presentation will take place in parallel.
Stream 1 I 3D configuration & CAD automation: How end-to-end configuration works from sales to design
PAUL GOLETZKO
Head of UX / UI
4PACE
BYRON WELLS
Solution Manager
4PACE
THE SPEAKER
Paul Goletzko is a UX expert with over 15 years of experience in UX/UI conception, brand design and 3D animation for leading industrial companies. Having started out as a UX designer, he is now responsible for and develops innovative, competitive solutions as Head of UX/UI at 4PACE and knows the specific requirements of the B2B sector inside out.
Byron Wells is Solution Manager at 4PACE and supports customers from the initial inquiry to the project kick-off. Having worked closely with B2B decision-makers for many years, he provides holistic advice on digital sales models, CPQ and digital commerce solutions as well as networked multi-channel buyer journeys and knows the success factors of digital transformation in industrial sales inside out.
BRIEF DESCRIPTION
3D configuration and CAD automation are key levers for making variant diversity manageable and avoiding disruptions between sales and production. In their showcase, Byron Wells and Paul Goletzko demonstrate how end-to-end configuration from sales to design can be achieved. The 3D configuration of a tool changer at Zimmer and the automated assembly of real models in the parametric 3D CAD system CREO will serve as an example. It will be shown how companies can reduce engineering costs, minimize sources of error and get from the customer requirement to the finished design model more quickly.
KEY LEARNINGS
Stream 2 I AI agents in Business Central
MARKUS WEILAND
Project Manager
N4
THE SPEAKER
Markus Weiland is co-founder of the first N4 company and has been working at N4 for over 15 years as a project manager and now as Head of Microsoft Dynamics Solutions. As a proven Microsoft Dynamics and Business Central expert, he drives data-driven solutions and combines technical excellence with a deep understanding of processes in the B2B environment.
BRIEF DESCRIPTION
AI agents bring artificial intelligence directly into Microsoft Dynamics 365 Business Central. In this presentation, Markus Weiland will show how Copilot supports operational business processes, automates processes and relieves employees in their day-to-day business. Using specific use cases, he will show how companies can use Business Central more intelligently and make faster and more informed decisions.
KEY LEARNINGS
Stream 1 I Product data brought to life – From Data to Experience
TOBIAS JILG
Vertriebsberater
crossbase
DOMINIK SCHMITT
Team Lead Software Development
4PACE
BYRON WELLS
Solution Manager
4PACE
THE SPEAKER
Tobias Jilg is a sales consultant for PIM solutions with many years of experience in the IT and media industry. In various roles as a sales manager and sales consultant, he has learned to identify and analyze potential in a targeted manner and to support companies sustainably with tailor-made solutions.
Dominik Schmitt is Head of Web Products at 4PACE, where he is responsible for the development of standard software for 3D visualization and graphically interactive 3D configuration. In his role, he drives innovative web products and knows the requirements of modern, digital product presentation in the industrial B2B environment inside out.
Byron Wells is Solution Manager at 4PACE and supports customers from the initial inquiry to the project kick-off. Having worked closely with B2B decision-makers for many years, he provides holistic advice on digital sales models, CPQ and digital commerce solutions as well as networked multi-channel buyer journeys and knows the success factors of digital transformation in industrial sales inside out.
BRIEF DESCRIPTION
Product data is far more than just technical information – when used correctly, it forms the basis of a convincing customer experience. The showcase with Tobias Jilg, Byron Wells and Dominik Schmitt demonstrates how structured and networked product data creates added value along the entire customer journey.
KEY LEARNINGS
Stream 2 I Generation Integration: What is needed for AI to become a seamless part of modern system landscapes
MARKUS WEILAND
Head of Microsoft Dynamics Solutions
N4
THE SPEAKER
Markus Weiland is co-founder of the first N4 company and has been working at N4 for over 15 years as a project manager and now as Head of Microsoft Dynamics Solutions. As a proven Microsoft Dynamics and Business Central expert, he drives data-driven solutions and combines technical excellence with a deep understanding of processes in the B2B environment.
BRIEF DESCRIPTION
In today’s system landscapes, the topic of integration is becoming increasingly central and presents companies with new challenges in view of the advent of artificial intelligence. In this presentation, Markus Weiland will explain why AI should not be viewed in isolation, but must be understood as part of a networked system ecosystem. The focus will be on specific requirements and key success factors for the sustainable integration of AI into existing system landscapes.
KEY LEARNINGS
DIRK WIES
PLM Expert
DER SPEAKER
Dirk Wies has been working in the PLM environment for more than 28 years. He began his career at a leading software company providing PLM and CAD solutions for large and mid-sized enterprises. There, he was responsible for the services business as a Service Account Manager for key accounts before moving to a system integrator, where he led the DACH business. For the past year, he has been an independent PLM consultant, advising companies on the strategic implementation and design of PLM systems.
BRIEF DESCRIPTION
In many organizations, the transition from individual customer solutions (ETO) to configurable products (CTO) represents a strategic change process. The presentation by Dirk Wies classifies this change and shows how organizations and engineering structures change in the course of the introduction of CTO processes.
KEY LEARNINGS
Take a break! Enjoy the lunch break and take the opportunity to gain in-depth insights into topics from the lecture series in the exhibition at the Tech Take by Carolin Jakobson.
CAROLIN JAKOBSON
Project Manager
N4
JENNIFER WOLFRAM
Teamleitung PIM und Print
asecos
JULIUS HENNRICH
Project Manager
4PACE
THE SPEAKER
Jennifer Wolfram has more than twelve years of experience at asecos and is a proven PIM specialist. After holding various positions in the company, she is now responsible for the maintenance, structuring and quality of product data as Team Leader PIM & Print. In her role, she maintains a holistic overview of product information and its efficient use.
After joining Plan Software as a trainee in SAP and configuration in 2020, Julius Hennrich is now active as a project manager at 4PACE in various customer projects. In this role, he is responsible for coordinating projects and development teams and acts as a central point of contact for customers in the entire project context.
BRIEF DESCRIPTION
In this presentation, Jennifer Wolfram and Julius Hennrich show how asecos has introduced an intuitive online configurator to enable independent product selection and inquiry creation. The aim of the project was to use digital self-service to generate new leads directly via the website and at the same time relieve the burden on sales and retail in a targeted manner – without losing sight of personal customer contact. The article highlights how additional lead potential was tapped into in the end customer segment and what the successful combination of digital self-service and individual advice looks like today.
KEY LEARNINGS
RUDI GEIER
Product Manager Piping Systems
FRÄNKISCHE Rohrwerke
THE SPEAKER
Rudi Geier, plumber and heating engineer,, moved from the trades to industry after 16 years. He gained experience in master data at Uponor, before becoming responsible for master data maintenance and data transfer as a product manager at FRÄNKISCHE Rohrwerke. Since the introduction of crossbase in 2023, he has been responsible as Admin Product Data Management for the Building Services division.
BRIEF DESCRIPTION
How do you introduce a PIM in a medium-sized company? How do you prepare the company for a PIM and select the right PIM manufacturer? In this presentation, Rudi Geier will show the various stages up to the present day and how FRÄNKISCHE is currently working with it.
KEY LEARNINGS
Network with industry colleagues and take the opportunity to gain in-depth insights into topics from the lecture series in the exhibition at Tobias Jilg’s Tech Take.
TOBIAS JILG
Vertriebsberater
crossbase
In the afternoon, parallel expert workshops will be held on various focus topics.
Stream 1 I Masterclass 4PACE x sequire I Agentic Commerce – Shaping the autonomous future of e-commerce securely and profitably
KEVIN DEWI
Managing Director
N4, 4PACE, sequire
JULIA MASLOH
Senior AI Solution Engineer
sequire
BRIEF DESCRIPTION
If e-commerce still exists tomorrow, it will be characterized by AI agents that negotiate, configure and shop autonomously. The vision of “agentic commerce” promises a radical increase in efficiency – but also harbors new risks: What happens if stochastic systems make bad decisions, “gamble away” budgets or are compromised by manipulative interventions? In this masterclass, Kevin Dewi and Julia Masloh take a look at the near future of autonomous commerce. After an introduction to the world of autonomous agents, we will discuss the critical breaking points from a purchasing and security perspective. Together, we will work out how “agent wars” scenarios and modern observability strategies can help to unleash AI potential without losing control.
Stream 2 I PIM as a growth driver – product data as a competitive advantage
WERNER LIPP
Senior Sales Manager
crossbase
HERBY TESSADRI
Vertriebsleiter/Prokurist
crossbase
BRIEF DESCRIPTION
In this discussion, Herby Tessadri and Werner Lipp will shed light on how Product Information Management (PIM) helps e-commerce manufacturers to centrally create, control and optimize product data and make it available consistently across channels. Participants will discuss key challenges such as data gaps, inconsistencies, translations and governance as well as the impact on customer satisfaction. Based on practical questions, we will take a look at the ideal target image: a central data source (single source of truth), effective translation and approval workflows, as well as scalable processes for multi-channel marketing, SEO and localization.
Together we summarize the most important findings from the masterclasses and officially close the event.
DR. DARLENE WHITAKER
Head of Marketing & Sales
4PACE
In B2B sales, we are all facing similar questions. Many things are changing at the same time—some developments feel clear, while others remain contradictory. That is exactly why I find exchange and dialogue so valuable: not to provide quick answers, but to develop a deeper shared understanding of what truly matters today.
At the DCC, we want to take the time to look closely at these shifts: changing buying processes, new roles within buying centers, the meaningful use of technology, and the question of how sales teams can remain capable and effective in an increasingly uncertain environment. This is about practical experience, diverse perspectives, and joint reflection on what modern B2B sales really requires.
Not as a vision for some distant future, but grounded in today’s reality. With a sober view of technology—and with the clear understanding that customer proximity, professional expertise, and personal exchange will continue to make the difference.
Dr. Darlene Whitaker
Head of Marketing & Sales, 4PACE
4PACE digitizes B2B sales of complex, multi-variant products end-to-end, from the inquiry to order storage in ERP. With modular software for CPQ, product configuration, 3D visualization, multi-CAD/BIM export, and e-commerce, the company increases its customers’ competitiveness.
N4 develops software for customers in the automotive aftermarket, mechanical engineering, and medical industries. The company offers digital tools for B2B e-commerce and Microsoft Dynamics as well as individual software solutions that simplify and consistently optimize business processes.
For over 20 years, crossbase has been helping companies to manage their product information efficiently. The crossbase PIM solution for the industry offers everything required to centrally manage and optimize product information and make it available in all channels.
The DCC combines strategic vision with technological depth on May 6 and 7, 2025 in St. Wendel. It will show how digital B2B sales is transforming in the face of more complex value chains, new business models and increasing customer demands and which new (digital) skills are now in demand.
Experience inspiring keynotes, showcases and panels that provide visionary impulses for the sales of tomorrow and deepen your knowledge in masterclasses and open spaces with industry experts.
Exclusive knowledge transfer: Top-class experts from renowned companies share strategies, real customer stories and practical experience.
What makes successful digital strategies? Together with our experts, you will identify challenges and success factors in open discussion rounds.
Deepen your know-how in small groups with our experts. Interactive workshops provide you with inspiration, tools – and new perspectives on digital sales.
Get exclusive insights into technologies and solutions as well as news about our new products and insights into specific use cases from development.
Experience an interesting exchange in the plenary session – with visionary impulses for the sales of tomorrow and exclusive insights from various industries.
Meet like-minded people, deepen your ideas: Take advantage of the networking opportunities and exchange ideas with experts, partners and industry colleagues.
Technology you can touch – discover tools, solutions and innovations in the exhibitor area of the hotel lobby. Between technical discussions and trade fair flair.
Enjoyment meets conversation: round off the first day with a stylish dinner together and an inspiring dinner speech by Dr. Jens-Uwe Meyer.
Take the opportunity to start the day with a round of golf or finish it off after the sessions. Combine valuable impulses with sporting activity.
Our dinner speaker, Dr Jens-Uwe Meyer, is one of the top experts in digitalization. As CEO of Innolytics AG and the DICIS Institute, he combines strategic foresight with hands-on experience. In his keynotes, he translates digital transformation into concrete steps – for employees and decision-makers alike. The ISO-27001 Lead Auditor and 14-time book author is an internationally sought-after speaker and publishes as a guest author in manager magazin, among others. You can look forward to inspiring ideas – and immediate action.
Our location welcomes you with a unique view over the Wendelinus Golf Park and combines professional, stylish event flair with a cozy Saarland atmosphere.
The perfect place to…
Do you have questions about the event, need more information or would like to be part of the next one? Our dedicated team will be happy to assist you.
